Each of us at some point in our lives have represented a brand in some capacity, but how many of us have spent the time to consider our own personal brands?
In a digital age, and at a time when start-ups are thriving, personal brands are becoming much more important to recruiters, but also to individual experiences and life paths.
Every individual has a personal brand; this is unavoidable and should be seen as a positive thing. We all have the power to harness these brands to represent our best selves, and the ‘us’ that we hope to be.
Make an impression
Every time you meet someone new (and old), you’re leaving an impression and creating your personal brand. How do you want to be remembered?
Be memorable in your existence, whether that is for your wit, your incredible listening skills or the kindness you show each and every person you meet. Be yourself consistently. With this statement in mind, being yourself is going to be the less tiresome option when building a personal brand. Everyone has an ‘off’ day, it’s only natural – how you respond to these days however, also reflects your brand.
Understand your strengths (and your weaknesses)
The best way to show people who you are is to know exactly who that is. The good, the bad and the ugly.
Think about your strengths and the things that you enjoy doing, and do them! Building your personal brand requires you to live your best life and to invest in yourself.
Where your weaknesses are concerned, work on them everyday. It could be investing time into meditation, working out to build your core and resultantly your emotional stamina, or studying. Many of us spend a lot of the hours in our week working to build another persons dream or business, and this is great and should never make you feel downtrodden – what it should awake in you however, is a desire to do the same for yourself.
Associate with groups and individuals who represent your values
We’re fooling no one by thinking or acting like we can do it all alone. Interaction with like-minded people not only allows us to grow, but also make it all worth doing.
Surround yourself with people who represent your values, and inspire you. Join a book club, take a class, do something that allows you to meet your peers and build meaningful relationships.
Review your online presence
It’s so easy to find someone online, and along with it a variety of images and headlines that perhaps they wouldn’t be so pleased with now. How much of your personal life do you want to share online? Some share absolutely everything, and you know what, this fits with some brands.
Take a look at what comes up when you type your name into a search engine and ask yourself if you’re happy with the contents.
Continue to build
Your personal brand will grow with you, and you are completely up to you. It’s really that simple. If you feel a rebrand is in order, then get started today.